The decorated Auburn University football announcer who narrated the team’s stunning last-second win over Alabama known as the “Kick Six” died in a car crash Saturday night, the university said.

Rod Bramblett, 53, and his wife Paula Bramblett, 52, died shortly after a two-vehicle collision at 6 p.m. Saturday in Auburn, the Lee County Coroner said. Alcohol was not a factor in the crash, the coroner said.

Known as the “Voice of the Auburn Tigers,” Bramblett was the lead announcer for Auburn’s football, men’s basketball and baseball teams. He began working at Auburn in 1993 and was in charge of the day-to-day radio operations at Auburn Sports Properties, according to his staff profile page.

His most memorable call came in Auburn’s 2013 game against an undefeated Alabama team as part of the intense intra-state rivalry known as the Iron Bowl.

With 1 second left and the game tied, Alabama attempted to kick a lengthy game-winning field goal. The kick came up short, and Auburn’s Chris Davis caught it, weaved down the left sideline for over 100 yards and scored as time expired for one of the most dramatic touchdowns in football history.

Bramblett’s call lived up to that moment.

“There goes Davis! Davis is going to run it all the way back! Auburn’s gonna win the football game! Auburn’s gonna win the football game!” Bramblett screamed during the play.

“Holy cow! Oh my God! Auburn wins! Auburn has won the Iron Bowl! Auburn has won the Iron Bowl in the most unbelievable fashion you will ever see!”

In an interview with AL.com last year, Bramblett said the Kick Six was the favorite call of his Auburn career.

“I just can’t imagine any other play, any other call will ever beat that because of the situation, the type of play, what it meant to all the fans,” Bramblett said. “And the fact that I had no idea what I said until after it was over is amazing to me.”