Newcastle United were handed a beating on the pitch by Chelsea on the same day Premier League clubs voted through a change regarding top flight profit and sustainability rules (PSR).
The Magpies are searching for answers on the pitch at present but are also looking for ways to improve in other areas, notably bringing in additional revenue streams to bolster future transfer war chests. This will be crucial when the new UEFA-style ‘squad cost-control’ is introduced, allowing Newcastle to spend either 70 or 85 per cent of their annual revenue on wages and transfers.
One avenue the north east outfit are still exploring is an agreement for a maiden training kit sponsor. Newcastle are keen to add the additional income stream after landing profitable partnerships with the likes of Adidas and Noon in recent months.
Monday’s opponents have proven time and time again they can attract hefty sponsorship packages and have especially proved how important training gear deals can be. Chelsea ran out for the Stamford Bridge warm-up with hotel comparison site ‘Trivago’ adorned on their pre-match kit.
That specific deal currently sees Chelsea pocket an extra £10m per year. However, from next season cryptocurrency exchange ‘BingX’ will take over the agreement, adding £12m-a-year to the west London side’s balance sheet.
As for other rivals, Manchester United partnered with blockchain platform ‘Tazos’ back in 2022, a deal worth £20m per season. Meanwhile, Liverpool’s deal with insurance company AXA, who sponsor the women’s team, training venue and training inventory is worth north of that whopping figure.
“A training kit sponsor is something we’re looking to bring in,” Newcastle Chief Executive Darren Eales revealed recently. “Wherever we’ve got assets that are available, it’s something we’ll look to do.”
Newcastle announced revenue of £250m for the 2022/23 campaign, with Champions League rewards and further sponsorship deals set to increase that figure when the next accounts are released in 2025. With the Premier League’s imminent rule change, every penny will count as Eddie Howe and his transfer team plot an exciting summer of potential new arrivals.
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